# Laith Aljunaidy

> Laith Aljunaidy is a product leader and designer in Amman, Jordan: Chief Product Officer at Mercato, co-founder of Branders and founder of Dot, building B2B marketplaces, fintech and multi-app platforms, Arabic first. Author of ux-skill, an open-source design engine.

- Based in Amman, Jordan. Hybrid into Istanbul.
- Co-founder of Branders, the studio he runs with Rami Jbara.
- Email: laith@branders.design
- English at https://laithjunaidy.com/, Arabic at https://laithjunaidy.com/ar, Simplified Chinese at https://laithjunaidy.com/zh. German at https://laithjunaidy.com/de, French at https://laithjunaidy.com/fr, Spanish at https://laithjunaidy.com/es, Turkish at https://laithjunaidy.com/tr. Content is listed only where a translation exists.

## About

Laith Aljunaidy is a product leader and designer in Amman, Jordan: Chief Product Officer at Mercato, co-founder of Branders and founder of Dot, building B2B marketplaces, fintech and multi-app platforms, Arabic first. Author of ux-skill, an open-source design engine. Full profile: https://laithjunaidy.com/about

- 10+ years designing brands and digital products
- 75+ projects delivered
- 18+ countries served
- 13 design awards, MENA and international
- 4M+ people using products he designed
- 90,101 Behance project views
- 5,906 Behance appreciations
- 1,140 Behance followers
- 2 projects featured in Behance's Branding gallery
- 399 downloads of his free UX templates
- Awards: Gridliners 2021, Gold, three times; Gridliners 2021, Honorable Mention; Gridliners 2022, Bronze, twice; World Brand Design Awards 2022, Bronze; Indigo Design Award.
- Focus: Arabic-first and right-to-left UX, Fintech wallets, onboarding and KYC, B2B marketplaces, Design systems, Brand identity, AI-assisted design tools.
- Behance figures read from behance.net/laithaljunaidy on 26 September 2026, download counts from his store on 3 October 2026.

## Work

Index: https://laithjunaidy.com/work

- [Mercato](https://laithjunaidy.com/work/mercato): Chief Product Officer at an Arabic-first pharmacy platform in Iraq. Mercato B2B for pharmacies and Mercato Smart Agent for their reps, redesigned end to end.
- [ZainCash](https://laithjunaidy.com/work/zaincash): Conversion-focused website and landing ecosystem for Jordan's most used mobile wallet. Arabic-first, faster, clearer.
- [AlawnehPay](https://laithjunaidy.com/work/alawnehpay): A Jordanian wallet built from zero, now live. The brand, the app, and alawnehpay.com, from the first sketch to the billboard.
- [iBuild](https://laithjunaidy.com/work/ibuild): A Saudi marketplace for construction materials, designed end to end: the research, the buyer app, the vendor dashboard, and the brand.
- [Cashley](https://laithjunaidy.com/work/cashley): A neo-banking app for freelancers in the United States: a brand built on one letter, three cards, and an app for instant loans.
- [Terns](https://laithjunaidy.com/work/terns): A travel companion app from Cairo: the research, the app from discovery to boarding, and a brand that flies.
- [Wfrah](https://laithjunaidy.com/work/wfrah): Arabic-first livestock management platform for the GCC. Research, principles, and an information architecture built for breeders.
- [Bysooq](https://laithjunaidy.com/work/bysooq): Localized e-commerce for Iraq and Jordan. Research leadership, UX strategy, and the product architecture for a two-sided market.
- [Royal Hashemite Court](https://laithjunaidy.com/work/royal-hashemite-court): R&D visual identity, event collateral, and three live drone light shows. Concepted, produced, and flown as lead pilot for national events in Amman.

## Writing

Index: https://laithjunaidy.com/writing

- [Four briefs went in, one design system came out](https://laithjunaidy.com/writing/four-briefs-one-design-system): Before releasing ux-skill 4.0 I had it tried on four briefs that should share nothing. It built the same system four times. The rule that fixed it, and the prompts.
- [Seven languages in a day, and the two pages I held back](https://laithjunaidy.com/writing/seven-languages-two-held-back): How I took laithjunaidy.com from three languages to seven in three hours, the two checks I run before anything goes live, and the prompts for both.
- [AlawnehPay, from the signing table to launch day](https://laithjunaidy.com/writing/alawnehpay-from-signing-to-launch): How a Jordanian wallet was built from zero: the brand, the app and alawnehpay.com, from a signing in early 2024 to launch day in November 2026.
- [Data says where people drop off. It never says why.](https://laithjunaidy.com/writing/data-says-where-not-why): How we read a year of funding news and 100 Arabic websites, what the numbers proved, what they could not, and how to run data analysis as a design method, with or without AI.
- [The stand I designed and never saw](https://laithjunaidy.com/writing/the-stand-i-designed-and-never-saw): The story of Mercato's stand at Health Expo Iraq 2026, from the hall map to the last number in a print file, and what changes when a screen designer's work has to be built by a contractor.
- [Can AI replace user research? It cannot meet Awad.](https://laithjunaidy.com/writing/can-ai-replace-user-research): My own design engine recommended a near clone of the claude.ai landing. What AI does well in research, where it fails, and why UX careers will thrive.
- [Before you prompt an agent, write one goal with one number.](https://laithjunaidy.com/writing/define-the-goal-before-you-prompt): A cashier screen went from six taps to two in one afternoon because the number came before the prompt. How to write the goal, and how to hold an agent to it.
- [Every method on the design process checklist, and when it earns its time.](https://laithjunaidy.com/writing/design-process-checklist): Ten breeder interviews, a cashier screen I had to rebuild, and all 64 methods of empathise, define, ideate, prototype and test. What each one is for, how to run it, and when to skip it.
- [We checked 179 funded MENA startups. 44% have no Arabic website.](https://laithjunaidy.com/writing/taken-apart-arabic-100): Taken apart, number two. A year of funding news, every company checked in order. Four in ten skip Arabic entirely, and half of the Arabic sites hide it from Google or ChatGPT.
- [We read 150 shadcn/ui repos. The sameness is not purple.](https://laithjunaidy.com/writing/taken-apart-shadcn-defaults): Taken apart, number one. The most-starred shadcn/ui projects on GitHub run on one of two typefaces and a grey primary. The violet gradient everyone blames comes from somewhere else.
- [Design handoff: how to deliver work a developer can actually build.](https://laithjunaidy.com/writing/design-handoff-to-developers): Eight steps I use to hand a design to engineering so it ships the way you drew it. Order, flows, error states, the design system, and the relationship that makes the next project easier.
- [Nobody wants your product. They want the outcome.](https://laithjunaidy.com/writing/nobody-wants-your-product): A customer does not want the drill. They want the hole, then the mounted TV, then the feeling of a finished room. Design for the job, not the feature.
- [Stop using pure black in dark mode.](https://laithjunaidy.com/writing/stop-using-pure-black-in-dark-mode): Pure black with white text strains the eyes and flattens depth. Use a dark gray, lift surfaces with light, and soften your colors. A practical dark-mode guide.
- [Fitts's Law: make the important thing bigger and closer.](https://laithjunaidy.com/writing/fitts-law-bigger-and-closer): The brake pedal is bigger and nearer than the gas, because you need it fast. The same law decides whether your buttons feel effortless or fiddly.
- [Brand specs are training data, not templates.](https://laithjunaidy.com/writing/brand-specs-are-training-data): I built a design engine that compiles a fresh design language for every brief. Here is the idea that made it work.
- [What makes a logo memorable](https://laithjunaidy.com/writing/what-makes-a-logo-memorable): A great logo ignores the cliches of your industry. It gives your audience a simple and distinctive mark to remember.
- [Redesigning Zain Cash, the wallet most of Jordan already uses.](https://laithjunaidy.com/writing/redesigning-zain-cash): A conversion-first website for a mobile wallet with over a million users. Arabic-first information scent, clearer messaging, and faster pages.
- [Designing Wfrah, a livestock app for breeders who trust their fathers' methods.](https://laithjunaidy.com/writing/designing-wfrah): How ten breeder interviews, one persona named Awad, and five design principles shaped an Arabic-first herd management app for the Gulf.

## Store

Index: https://laithjunaidy.com/store

- [Affinity Map](https://laithjunaidy.com/store/affinity-map): The Affinity Map is a free Figma template by Laith Aljunaidy for turning interview quotes into themes. One research question at the top, five theme columns, and thirty sticky notes in three tints for observation, pain point, and idea, each tagged to a participant from P1 to P6. One Figma file with four pages, English and Arabic, light and dark, on one variable collection, plus an 8 page PDF guide. Free on Gumroad. The Pro edition, 10 dollars, adds five Claude prompts, a facilitation guide, a second worked example, and a Claude Code skill. Free.
- [Customer Journey Map](https://laithjunaidy.com/store/customerjourney): The Customer Journey Map is a free Figma template by Laith Aljunaidy that maps the customer's path from the first ad to the product in hand. Five stages across the top, rows for goals, actions, touchpoints, thoughts, an emotion curve scored 1 to 5, and pain points paired with opportunities and a metric each. One Figma file with four pages, English and Arabic, light and dark, on one variable collection, plus a 5 page PDF guide. Free on Gumroad. The Pro edition, 10 dollars, adds five Claude prompts, a facilitation guide, a second worked example, and a Claude Code skill. Free.
- [Design System as a Claude Code Skill](https://laithjunaidy.com/store/dsskill): Design System as a Claude Code Skill is a paid starter kit by Laith Aljunaidy that writes your design system as a folder Claude loads before it draws, audits, or fixes a screen. It ships 637 tokens in W3C DTCG shape across eight foundations, six component contracts in YAML, RTL rules with an Arabic type layer, a validator, a script that pushes the tokens into Figma as variable collections, and 19 PDF guides. Built for product designers, design system leads, and founders working in Claude Code with Figma or Cursor. 79 files, 39 USD, one time, on Gumroad. USD 39, one time.
- [User Persona](https://laithjunaidy.com/store/persona): The User Persona is a free Figma template by Laith Aljunaidy that replaces the stock photo persona with eight blocks a team can build from: bio, goals, frustrations, behaviours, tools and apps, motivations scored out of five, a day with the product, and design implications. One Figma file with four pages, English and Arabic, light and dark, on one variable collection, plus an 8 page PDF guide. Free on Gumroad. The Pro edition, 10 dollars, adds five Claude prompts, a facilitation guide, a second worked example, and a Claude Code skill. Free.
- [Empathy Map](https://laithjunaidy.com/store/empathy-map): The Empathy Map is a free Figma template by Laith Aljunaidy for writing down what a user said, separately from what you decided it means. A centre card for the persona and the one situation the map covers, quadrants for Says, Thinks, Does, and Feels, then full width rows for Pains and Gains. One Figma file with four pages, English and Arabic, light and dark, on one variable collection, plus an 8 page PDF guide. Free on Gumroad. The Pro edition, 10 dollars, adds five Claude prompts, a facilitation guide, a second worked example, and a Claude Code skill. Free.
- [Prioritisation Matrix](https://laithjunaidy.com/store/prioritisation-matrix): The Prioritisation Matrix is a free Figma template by Laith Aljunaidy for turning a list of ideas into a sprint. Impact against effort, four named quadrants, twelve idea cards with an owner tag, and a ranked side panel that scores every idea with the formula printed at the top. One Figma file with four pages, English and Arabic, light and dark, on one variable collection, plus a 9 page PDF guide. Free on Gumroad. The Pro edition, 10 dollars, adds five Claude prompts, a facilitation guide, a second worked example, and a Claude Code skill. Free.
- [Problem Statement and How Might We](https://laithjunaidy.com/store/problem-statement): The Problem Statement and How Might We is a free Figma template by Laith Aljunaidy for agreeing the problem before design starts. Five blanks that resolve into one sentence you can read aloud, three Jobs to be Done rows, and six How Might We cards that open a direction without naming a solution. One Figma file with four pages, English and Arabic, light and dark, on one variable collection, plus an 8 page PDF guide. Free on Gumroad. The Pro edition, 10 dollars, adds five Claude prompts, a facilitation guide, a second worked example, and a Claude Code skill. Free.
- [Claude Code and Figma Guide](https://laithjunaidy.com/store/system): The Claude Code and Figma Guide is a free 6 page PDF by Laith Aljunaidy, in Arabic and English, that connects Claude to Figma and lets Claude Code draw your first screen without a terminal. It covers the Claude desktop app and the Figma connector setup with screenshots, how to build a project folder from your brand assets, the exact first prompt, a real demo screen, and a troubleshooting table. Two PDFs, one per language. Pay what you want on Gumroad, free if you take it free. Free.
- [Usability Test](https://laithjunaidy.com/store/usability-test): The Usability Test is a free Figma template by Laith Aljunaidy for planning, running, and recording a test with real users. A six cell plan, five task cards with scenarios read aloud word for word and Pass, Partial, Fail pills, and a findings table sorted by severity with the evidence quote and the fix. One Figma file with four pages, English and Arabic, light and dark, on one variable collection, plus a 9 page PDF guide. Free on Gumroad. The Pro edition, 10 dollars, adds five Claude prompts, a facilitation guide, a second worked example, and a Claude Code skill. Free.
- [User Flow](https://laithjunaidy.com/store/user-flow): The User Flow is a free Figma template by Laith Aljunaidy for drawing the happy path and the unhappy path before the screens exist. Start and end pills, screen cards as components, decision diamonds with a yes path and a no path, labelled paths in green and red, and a legend. One Figma file with four pages, English and Arabic, light and dark, on one variable collection, plus an 8 page PDF guide. Free on Gumroad. The Pro edition, 10 dollars, adds five Claude prompts, a facilitation guide, a second worked example, and a Claude Code skill. Free.
- [User Interview Script and Notes](https://laithjunaidy.com/store/user-interview): The User Interview Script and Notes is a free Figma template by Laith Aljunaidy for discovery interviews. A script of 18 numbered questions in five sections with the running time, a notes sheet per participant with columns for quotes, observations, and follow ups, and three closing tags: insight, pain, idea. One Figma file with four pages, English and Arabic, light and dark, on one variable collection, plus an 8 page PDF guide. Free on Gumroad. The Pro edition, 10 dollars, adds five Claude prompts, a facilitation guide, a second worked example, and a Claude Code skill. Free.
- [UX AI Kit Pro Max](https://laithjunaidy.com/store/uxkit): UX AI Kit Pro Max is a paid bundle of nine UX Figma templates by Laith Aljunaidy, each at its Pro edition: user interview, affinity map, empathy map, persona, problem statement, customer journey map, user flow, usability test, and prioritisation matrix. Every template ships in English and Arabic, light and dark, with five Claude prompts, a facilitation guide, a second worked example, and its own Claude Code skill. Two worked examples run through the set, Bunn in Amman and Sanad in Riyadh, plus a 14 page UX process roadmap in each language. 147 files, 29 USD, one time, on Gumroad. USD 29, one time.

## Research

Index: https://laithjunaidy.com/research

- [ux-skill](https://laithjunaidy.com/research/ux-skill): ux-skill is an open-source design intelligence engine that plugs into Claude Code and 16 other AI coding tools so the interfaces they build stop reading as AI-made. Version 4.0, Foundations, builds a full design system from one brand colour and a brief, checks every colour pairing against WCAG, and writes only what passes, with Arabic and right to left built in. It runs offline, never calls an LLM, and is free under MIT. Built and maintained by Laith Aljunaidy in Amman.
- [Dot](https://laithjunaidy.com/research/dot): Dot is a loyalty and rewards platform for merchants in the Middle East, live at thedotwallet.com. A customer is identified by phone only, never email, and their points and rewards follow them across every merchant on the network. Points run on an event ledger with signed single-use redemption tokens and fraud checks on every path. Arabic-first, with a cashier app, an Odoo POS plugin, and a Shopify integration. Founded and operated by Laith Aljunaidy.

## Studio

- [Studio](https://laithjunaidy.com/studio): Branders. The studio I co-founded with Rami Jbara.

## Optional

- [Contact](https://laithjunaidy.com/contact): One message is enough.
- [العربية edition](https://laithjunaidy.com/ar): translated pages available in this language.
- [العربية llms.txt](https://laithjunaidy.com/ar/llms.txt): localized index and summaries.
- [中文 edition](https://laithjunaidy.com/zh): translated pages available in this language.
- [中文 llms.txt](https://laithjunaidy.com/zh/llms.txt): localized index and summaries.
- [Deutsch edition](https://laithjunaidy.com/de): translated pages available in this language.
- [Deutsch llms.txt](https://laithjunaidy.com/de/llms.txt): localized index and summaries.
- [Français edition](https://laithjunaidy.com/fr): translated pages available in this language.
- [Français llms.txt](https://laithjunaidy.com/fr/llms.txt): localized index and summaries.
- [Español edition](https://laithjunaidy.com/es): translated pages available in this language.
- [Español llms.txt](https://laithjunaidy.com/es/llms.txt): localized index and summaries.
- [Türkçe edition](https://laithjunaidy.com/tr): translated pages available in this language.
- [Türkçe llms.txt](https://laithjunaidy.com/tr/llms.txt): localized index and summaries.
- [Full text](https://laithjunaidy.com/llms-full.txt): the same index with the complete body of every entry.
- [Sitemap](https://laithjunaidy.com/sitemap-index.xml)