# Dot

A MENA-first loyalty network. One phone number, every card, every merchant. Live at thedotwallet.com.

https://laithjunaidy.com/research/dot
By Laith Aljunaidy. Published: 2026-05-09. Updated: 2026-11-09.

- Status: Live, first merchant pilot running
- Open the project: https://thedotwallet.com

Dot is a loyalty and rewards platform for merchants in the Middle East, live at thedotwallet.com. A customer is identified by phone only, never email, and their points and rewards follow them across every merchant on the network. Points run on an event ledger with signed single-use redemption tokens and fraud checks on every path. Arabic-first, with a cashier app, an Odoo POS plugin, and a Shopify integration. Founded and operated by Laith Aljunaidy.

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## What it is

Loyalty in the region still lives in paper stamp cards and a dozen apps nobody downloads. Dot replaces all of it with one thing every customer already has: a phone number.

A café, a bakery, a gym or a salon joins Dot and gets its own loyalty card, with its own rewards and tiers. The customer gives their number at the counter, and the card lives in their Dot wallet next to every other merchant they visit. No email, no password.

![Dot on four phones: a McDonald's card, the wallet, the cashier flow and a Krispy Kreme card](https://laithjunaidy.com/research/dot/dot-phones.jpg)

## For the customer

Every merchant is a card. Points per visit, a tier that rises with how often you come, and rewards you can see before you earn them: a free coffee, a pastry with any drink, a blow-dry. The wallet shows all of them in one place.

## At the counter

The cashier flow takes three steps and a few seconds. Type the customer's phone, type the amount, and the points land. If a reward is ready, the cashier sees it before the customer asks. No phone at hand? The customer shows a QR.

![Dot cashier flow: customer phone, amount, points added](https://laithjunaidy.com/research/dot/cashier.jpg)

## For the merchant

A dashboard shows what loyalty is actually doing: visits, points, members, the busiest hours, and which cards bring people back.

![The Dot partner dashboard](https://laithjunaidy.com/research/dot/dashboard.jpg)

## Arabic first

Every screen is designed in Arabic and right to left from the start, then carried into English. Numbers, currency and names read the way people in the region read them.

![Dot in Arabic: a McDonald's card, the wallet, the cashier flow and a Krispy Kreme card](https://laithjunaidy.com/research/dot/dot-phones-ar.jpg)

## How it is built

An event ledger is the source of truth and balances are derived from it. Redemptions use signed single-use tokens. Every points path runs through centralized fraud checks. Sign-in is passwordless, by OTP. One interface for points across a cashier app, an Odoo POS plugin, and Shopify.

## Status

Live in production since May 2026. First merchant pilot running in Amman.