Writing by Laith Aljunaidy on craft, brand, and the build.https://laithjunaidy.comenhttps://laithjunaidy.com/writing/design-handoff-to-developershttps://laithjunaidy.com/writing/design-handoff-to-developersEight steps I use to hand a design to engineering so it ships the way you drew it. Order, flows, error states, the design system, and the relationship that makes the next project easier.Sun, 31 May 2026 00:00:00 GMTdesign handoffdesign to developer handoffdesign handoff checklisthandoff to developersdesign deliveryLaith Aljunaidyhttps://laithjunaidy.com/writing/nobody-wants-your-producthttps://laithjunaidy.com/writing/nobody-wants-your-productA customer does not want the drill. They want the hole, then the mounted TV, then the feeling of a finished room. Design for the job, not the feature.Sat, 30 May 2026 00:00:00 GMTjobs to be donewhat users really wantoutcome driven designvalue propositionpeople want the hole not the drillLaith Aljunaidyhttps://laithjunaidy.com/writing/stop-using-pure-black-in-dark-modehttps://laithjunaidy.com/writing/stop-using-pure-black-in-dark-modePure black with white text strains the eyes and flattens depth. Use a dark gray, lift surfaces with light, and soften your colors. A practical dark-mode guide.Fri, 29 May 2026 00:00:00 GMTdark mode designpure black dark modedark mode colorsdark mode best practicesdark theme uiLaith Aljunaidyhttps://laithjunaidy.com/writing/fitts-law-bigger-and-closerhttps://laithjunaidy.com/writing/fitts-law-bigger-and-closerThe brake pedal is bigger and nearer than the gas, because you need it fast. The same law decides whether your buttons feel effortless or fiddly.Thu, 28 May 2026 00:00:00 GMTfitts's lawfitts law uxbutton size uxtap target sizethumb zone designLaith Aljunaidyhttps://laithjunaidy.com/writing/brand-specs-are-training-datahttps://laithjunaidy.com/writing/brand-specs-are-training-dataI built a design engine that compiles a fresh design language for every brief. Here is the idea that made it work.Tue, 26 May 2026 00:00:00 GMTdesign enginegenerative brand designdesign system generatoroffline design toolbrand identity generatorLaith Aljunaidyhttps://laithjunaidy.com/writing/what-makes-a-logo-memorablehttps://laithjunaidy.com/writing/what-makes-a-logo-memorableA great logo ignores the cliches of your industry. It gives your audience a simple and distinctive mark to remember.Mon, 25 May 2026 00:00:00 GMTbrand strategylogo design processvisual identityUX expertmemorable logoLaith Aljunaidyhttps://laithjunaidy.com/writing/redesigning-zain-cashhttps://laithjunaidy.com/writing/redesigning-zain-cashA conversion-first website for a mobile wallet with over a million users. Arabic-first information scent, clearer messaging, and faster pages.Tue, 23 Apr 2024 00:00:00 GMTzain cashmobile wallet jordanfintech ux designconversion-first websitearabic ux designLaith Aljunaidy