Writing · 7 entries
Writing
Occasional writing on craft, brand, and the build.
RSS feed- Design handoff: how to deliver work a developer can actually build.Read
Eight steps I use to hand a design to engineering so it ships the way you drew it. Order, flows, error states, the design system, and the relationship that makes the next project easier.
- Nobody wants your product. They want the outcome.Read
A customer does not want the drill. They want the hole, then the mounted TV, then the feeling of a finished room. Design for the job, not the feature.
- Stop using pure black in dark mode.Read
Pure black with white text strains the eyes and flattens depth. Use a dark gray, lift surfaces with light, and soften your colors. A practical dark-mode guide.
- Fitts's Law: make the important thing bigger and closer.Read
The brake pedal is bigger and nearer than the gas, because you need it fast. The same law decides whether your buttons feel effortless or fiddly.
- Brand specs are training data, not templates.Read
I built a design engine that compiles a fresh design language for every brief. Here is the idea that made it work.
- What makes a logo memorableRead
A great logo ignores the cliches of your industry. It gives your audience a simple and distinctive mark to remember.
- Redesigning Zain Cash, the wallet most of Jordan already uses.Read
A conversion-first website for a mobile wallet with over a million users. Arabic-first information scent, clearer messaging, and faster pages.
