18 entries
Writing
Occasional writing on craft, brand, and the build.
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Before releasing ux-skill 4.0 I had it tried on four briefs that should share nothing. It built the same system four times. The rule that fixed it, and the prompts. Read 
How I took laithjunaidy.com from three languages to seven in three hours, the two checks I run before anything goes live, and the prompts for both. Read 
How a Jordanian wallet was built from zero: the brand, the app and alawnehpay.com, from a signing in early 2024 to launch day in November 2026. Read Data says where people drop off. It never says why. How we read a year of funding news and 100 Arabic websites, what the numbers proved, what they could not, and how to run data analysis as a design method, with or without AI. Read 
The story of Mercato's stand at Health Expo Iraq 2026, from the hall map to the last number in a print file, and what changes when a screen designer's work has to be built by a contractor. Read Can AI replace user research? It cannot meet Awad. My own design engine recommended a near clone of the claude.ai landing. What AI does well in research, where it fails, and why UX careers will thrive. Read Before you prompt an agent, write one goal with one number. A cashier screen went from six taps to two in one afternoon because the number came before the prompt. How to write the goal, and how to hold an agent to it. Read Every method on the design process checklist, and when it earns its time. Ten breeder interviews, a cashier screen I had to rebuild, and all 64 methods of empathise, define, ideate, prototype and test. What each one is for, how to run it, and when to skip it. Read We checked 179 funded MENA startups. 44% have no Arabic website. Taken apart, number two. A year of funding news, every company checked in order. Four in ten skip Arabic entirely, and half of the Arabic sites hide it from Google or ChatGPT. Read We read 150 shadcn/ui repos. The sameness is not purple. Taken apart, number one. The most-starred shadcn/ui projects on GitHub run on one of two typefaces and a grey primary. The violet gradient everyone blames comes from somewhere else. Read Design handoff: how to deliver work a developer can actually build. Eight steps I use to hand a design to engineering so it ships the way you drew it. Order, flows, error states, the design system, and the relationship that makes the next project easier. Read Nobody wants your product. They want the outcome. A customer does not want the drill. They want the hole, then the mounted TV, then the feeling of a finished room. Design for the job, not the feature. Read Stop using pure black in dark mode. Pure black with white text strains the eyes and flattens depth. Use a dark gray, lift surfaces with light, and soften your colors. A practical dark-mode guide. Read Fitts's Law: make the important thing bigger and closer. The brake pedal is bigger and nearer than the gas, because you need it fast. The same law decides whether your buttons feel effortless or fiddly. Read 
I built a design engine that compiles a fresh design language for every brief. Here is the idea that made it work. Read What makes a logo memorable A great logo ignores the cliches of your industry. It gives your audience a simple and distinctive mark to remember. Read 
A conversion-first website for a mobile wallet with over a million users. Arabic-first information scent, clearer messaging, and faster pages. Read 
How ten breeder interviews, one persona named Awad, and five design principles shaped an Arabic-first herd management app for the Gulf. Read