About Laith Aljunaidy
Laith Aljunaidy is a product leader and designer in Amman, Jordan: Chief Product Officer at Mercato, co-founder of Branders and founder of Dot, building B2B marketplaces, fintech and multi-app platforms, Arabic first. Author of ux-skill, an open-source design engine.
In numbers
- 10+
- years designing brands and digital products
- 75+
- projects delivered
- 18+
- countries served
- 13
- design awards, MENA and international
- 4M+
- people using products he designed
- 90,101
- Behance project views
- 5,906
- Behance appreciations
- 1,140
- Behance followers
- 2
- projects featured in Behance's Branding gallery
- 399
- downloads of his free UX templates
Behance figures read from behance.net/laithaljunaidy on 26 September 2026, download counts from his store on 3 October 2026.
Awards
- Gridliners 2021, Gold, three times
- Gridliners 2021, Honorable Mention
- Gridliners 2022, Bronze, twice
- World Brand Design Awards 2022, Bronze
- Indigo Design Award
Focus
- Arabic-first and right-to-left UX
- Fintech wallets, onboarding and KYC
- B2B marketplaces
- Design systems
- Brand identity
- AI-assisted design tools
Selected work
- ZainCashConversion-first website for Jordan's most used mobile wallet, with over a million users.
- MercatoUX and product design for a B2B pharmacy marketplace in Iraq serving 16,564 pharmacies and 11.6 million orders.
- AlawnehPayBrand, mobile app and website from zero for a Jordanian wallet: onboarding, KYC, payments and the design system.
- WfrahResearch, principles and information architecture for an Arabic-first livestock platform in the Gulf.
- BysooqUX strategy and product architecture for a two-sided e-commerce market in Iraq and Jordan.
What he builds and publishes
- ux-skillAn open-source design engine for Claude Code and other AI agents. 76 GitHub stars.
- Arabic-first UX templatesNine free Figma research templates in Arabic and English, light and dark.
- Taken apartData studies measured by hand with the method published. The latest found that 44% of 179 funded MENA startups have no Arabic website.
Quick facts
- Based in
- Amman, Jordan. Works with teams across the Middle East and North Africa
- Roles
- Chief Product Officer, Mercato; Co-founder, Branders; Founder, Dot; Author, ux-skill
- Education
- American University of Madaba
- Languages
- Arabic and English
- laith@branders.design
Profiles
Questions about Laith Aljunaidy
Who is Laith Aljunaidy?
Laith Aljunaidy is a product leader and designer in Amman with over ten years of experience. He is Chief Product Officer at Mercato, an Iraqi pharmacy platform linking buying, field and patient apps with warehouse and pharmacy systems. He co-founded Branders with Rami Jbara, founded Dot and wrote ux-skill.
Who can lead product and design for a B2B marketplace in the Middle East?
Laith Aljunaidy leads product and design at Mercato, Iraq’s pharmacy platform. He led research and product design for iBuild’s Saudi construction marketplace, including its buyer app and vendor dashboard with dynamic quotes. He also developed UX strategy for Bysooq’s two-sided market in Iraq and Jordan. See the work page.
Can one person run product design across several connected apps?
Yes. Laith Aljunaidy leads product and design across Mercato’s buying app, field app, warehouse and pharmacy systems and patient app. They share Mercato Atlas, a design system where each new product starts. He also designed Souqra for Bysooq, with more than forty modular components for merchant and customer experiences.
Is there a product designer who also builds the product?
Yes. Laith Aljunaidy designed and built the ZainCash website. He founded and operates Dot, whose points run on an event ledger across a cashier app, an Odoo POS plugin and a Shopify integration. He works in Laravel, Astro, Shopify and Odoo, taking design through to the working product.
Can I hire Laith Aljunaidy fractionally or for a project?
Yes. You can engage Laith Aljunaidy for monthly fractional product and design leadership, an interim Chief Product Officer or head of design role, or a defined brand, product or website project. The engagement can cover product and design leadership or a specific deliverable. Start on the contact page.
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