AlawnehPay
Brand, mobile app, and website from zero for a Jordanian wallet. Onboarding, KYC, payments, and the design system underneath.
- Client
- Alawneh Exchange
- Role
- Brand, product, and web design lead
- Location
- Amman, Jordan
- Year
- 2023 to 2025
Scope
The full stack of design from zero: brand identity, the mobile app, and the marketing website. Wallet onboarding and KYC, payments UX, design-system foundations, and an accessibility baseline.
What I did
Brand: mark, typography, color, motion rules, asset kits, and usage guardrails. App: information architecture and the core flows, onboarding, KYC, top-up, transfer, and cash-out, with error and offline patterns and honest disclosure of trust, limits, and fees. Website: information scent, product storytelling, performance-minded components, and a single source of truth for FAQs and fees. Embedded with product, engineering, and compliance, with design QA through every release.
Outcome
A clearer first-run experience, less friction across KYC and payments, and one brand that reads the same in the product and on the web.
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