Royal Hashemite Court
R&D visual identity, event collateral, and three live drone light shows. Concepted, produced, and flown as lead pilot for national events in Amman.
For the Royal Hashemite Court's R&D programme in Amman, Laith Aljunaidy designed the visual identity and led three live drone light shows in 2023. He built the mark, typography, colour and motion guidelines with asset kits and usage rules, then concepted and produced the shows, their storyboards, flight paths and safety protocols, and served as lead pilot.
- Client
- Royal Hashemite Court, R&D
- Role
- Identity design and drone show lead
- Location
- Amman, Jordan
- Year
- 2023
Context
Fast deadlines, unfamiliar tools, a team to lead, and the stakes of a national event. The brief had two halves that both had to hold: a coherent visual system the program could build on, and shows that were crowd-safe and high-impact at once.
What I did
Designed the R&D visual identity from the ground up: mark exploration, typography, color, and motion guidelines, then the event collateral and templates that carried it into the world. Built a lightweight brand system with usage rules and asset kits so internal teams and outside vendors could produce on-brand work without a bottleneck. Concepted and produced the drone light shows, storyboards, flight paths, and safety protocols, and served as lead pilot for three live shows. Partnered with the event, protocol, and security teams and coordinated vendors, rehearsals, and the run-of-show.
Outcome
A clear, consistent presence for the R&D program, smoother event operations, and strong public engagement with positive stakeholder feedback. The system survived the deadline, and the shows landed clean.
FAQ
Who designed the Royal Hashemite Court R&D identity?
Laith Aljunaidy designed the visual identity for the Royal Hashemite Court’s R&D programme in Amman in 2023: mark exploration, typography, colour and motion guidelines, event collateral and templates, and a lightweight brand system with usage rules and asset kits.
Who led the Royal Hashemite Court drone light shows?
Laith Aljunaidy concepted and produced the drone light shows, with storyboards, flight paths and safety protocols, and served as lead pilot for three live shows in 2023. He worked with the event, protocol and security teams and coordinated vendors, rehearsals and the run-of-show.
What did the R&D brand system include?
Usage rules and asset kits, built on the mark, typography, colour and motion guidelines, so internal teams and outside vendors could produce on-brand work without a bottleneck.
Gallery
